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About

Graphic designer and content strategist with 7+ years of experience creating digital and print campaigns, social content, photography, copy, and earned-media materials across community, education, financial services, and faith-based environments. Combines hands-on design expertise with audience-focused content strategy, growing two social accounts by 1,500+ combined followers and producing Reels with up to 420K views. Known for translating program goals into cohesive visual systems, repeatable content series, and high-volume creative deliverables while partnering cross-functionally to meet fast-moving deadlines.

 

  • Grew Merage JCC social media from approximately 200 to 1,178 followers and built Sunrise Day Camp Orange County from 0 to 526 followers through consistent, audience-focused content.

  • Produced high-performing social content including Reels reaching 420K and 90K views and recurring parent recap carousels generating approximately 2K–6K views.

  • Saved an estimated $7,000 in outsourced design costs by creating an annual report in-house within two months for distribution to 8,000+ members.

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Expertise

Brand Identity & Visual Design ▪ Social Media Analytics ▪ Campaign Development ▪ Content Calendar Management

Digital & Print Production ▪ Short-Form Video Production  ▪ Photo Editing & Retouching ▪ Marketing Asset Development Copywriting ▪ Press Release Writing ▪ Media Relations ▪ Media Monitoring ▪ Email Marketing ▪ Website Management

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Dimension

Canva

Adobe Lightroom

Graphic Design | Social Media | Content Creation | Brand Storyteller

Portfolio for Lauren McCune

laurensmccune@gmail.com

© 2026 by Lauren McCune

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